Second-Hand-Car Market

13.02
From 2013 to 2014
The Market Monitoring Survey results published in November 2012 show that the second-hand-car market is the lowest scoring goods market for the third year in a row. Therefore, the European Commission is funding further in-depth research to explore the reasons for underperformance from a consumer perspective, and to investigate what actions the EU can take to strengthen this market. The second-hand-car market has traditionally faced problems in terms of low consumer levels of trust in second-hand-car dealerships and a lack of consumer knowledge about the second-hand car they are purchasing, thus leading to consumer disempowerment and dissatisfaction.

This study built on a large consumer survey with following objectives:
  • The establishment of the extent to which second-hand-car dealers are complying with the existing regulatory frameworks, at both EU and national levels
  • The exploration of the extent to which consumers are able to make informed choices when purchasing a second-hand car. This objective explored information received by the consumer in terms of transparency, accuracy, and level of understanding
  • The observation and understanding of the main problems experienced by consumers, and the handling of consumer complaints post-purchase
TML had an expert role and supported the survey setup and interpretation. TML was also involved in the subtask focusing on the development of an approach to quantitatively assess the consumer detriment in the second-hand-car market, using the survey results.

Period

From 2013 to 2014

Client

European Commission, DG SANCO

Partner

GFK (project leader), Time.Lex, COWI, Significance

Our team

Lars Akkermans, Rodric Frederix, Kris Vanherle
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